I really think this game needs a lower cost of entry and more premium items in the store. Like it or not, people are turned off buy the $1.99 per pack pricing and stop at lv13. These are all potential customers that may buy respecs, gold, and other items down the line. Look at actual freemium games like We Rule, Eliminate, Korean mmos. PL isn't freemium, its a 'lite' game where you purchase the real game in app.